Scholarship America was used as a study to do a testimonial ads to display my skills in effective copywriting.
Multiple approaches (from the professor perspective, audience perspective, to organizational perspective) were taken on the headline and a tagline for the organization to make the Scholarship America story persuasive and effective. The headline came from the name of one of the organization's scholarship programs "Dollar for Scholars."
Here are different places these advertisements can be displayed...
At a subway station At a bus stop
And in a magazine.
